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Fixing Stalled Growth in the B2B Lower-Middle Market
I help lower-middle market B2B companies break through stalled or unpredictable growth by building a clear go-to-market strategy - and turning it into an execution roadmap teams can actually follow. My work combines hands-on GTM leadership with an investor’s perspective on what truly drives long-term value. I’ve led marketing and business development inside operating companies, worked directly with investors through a venture studio investment committee and private equity, and know what holds up under diligence - and what doesn’t. I’m also a former business owner who launched, grew, and exited a digital marketing agency, which means I approach growth with an operator’s mindset, not a slide-deck mentality. Today, I work with U.S.-based B2B services, professional services, and industrial companies that value marketing but lack a defined GTM strategy—helping them make growth more predictable, disciplined, and scalable. If you’re navigating a growth plateau and want a clearer GTM path forward, feel free to reach out or book a strategy call.
Sutton Marketing
I work with lower-middle-market B2B companies that have outgrown founder-led growth but lack a clear, disciplined go-to-market strategy. As a Fractional CMO and Certified GTM Advisor, I partner directly with CEOs and leadership teams to diagnose what’s actually slowing growth - then build and lead execution against a practical GTM roadmap across positioning, demand generation, sales alignment, and revenue operations. My work is hands-on by design. I step into the business to clarify priorities, align teams, and create momentum - not just deliver recommendations. Having operated inside PE- and VC-backed environments, I bring an investor’s lens to GTM decisions, with a focus on predictability, scalability, and long-term value creation. Clients are typically U.S.-based B2B services, professional services, and industrial companies navigating growth plateaus, leadership transitions, or the need to professionalize their go-to-market motion.
CEO / Founder / Certified GTM Advisor
I partner directly with CEOs and leadership teams to diagnose what’s actually slowing growth - then build and lead execution against a practical GTM roadmap across positioning, demand generation, sales alignment, and revenue operations. My work is hands-on by design. I step into the business to clarify priorities, align teams, and create momentum - not just deliver recommendations. Having operated inside PE- and VC-backed environments, I bring an investor’s lens to GTM decisions, with a focus on predictability, scalability, and long-term value creation.