Fixing Stalled Growth in the B2B Lower-Middle Market
Go-to-market leadership for when growth gets messy
About Sutton Marketing
Hands-On Go-To-Market Leadership for
B2B Companies
I help lower-middle market B2B companies break through stalled or unpredictable growth by building a clear go-to-market strategy and turning it into an execution roadmap teams can actually follow.
Stacy Sutton
My work combines hands-on GTM leadership with an investor’s perspective on what truly drives long-term value.
I’ve led marketing and business development inside operating companies, worked directly with investors through a venture studio investment committee and private equity, and know what holds up under diligence - and what doesn’t.
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I’m also a former business owner who launched, grew, and exited a digital marketing agency, which means I approach growth with an operator’s mindset.
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Today, I work with U.S.-based B2B services, professional services, and industrial companies that value marketing but lack a defined GTM strategy - helping them make growth more predictable, disciplined, and scalable.
As a Certified GTM Advisor, I can help you avoid the 5 Valleys of GTM Death and recognize which of the 15 challenges below your company may be facing.
Ways We Can Work Together
If you're navigating a growth plateau and want a clearer GTM path forward,
feel free to reach out or book a strategy call.
Free GTM Assessment
Identify what's slowing growth
GTM Clarity Workshop
90-minute
working session
90-Day GTM Roadmap
Turn stalled growth into action
Fractional GTM Retainer
Ongoing GTM leadership
Not sure where to start? Book a strategy call here, or contact us.
Testimonials for Stacy Sutton
The testimonials below were written by colleagues, leaders, and clients I've worked with across my career.
More can be found in my LinkedIn Recommendations.
"I consider Stacy a real partner in our business - she has always delivered measurable results that have helped Abacus grow over the last decade."
- Patrick Hiller, CEO of Abacus Solutions (retired post-exit)
"Stacy connects the most detailed, technical tactics clearly back to business goals. When you have a consultant with this level of clarity and professionalism about what she does, it's a pleasure to bring her to meet my clients - she makes me look good for recommending her!"
- Paul Welty, Associate Vice President of Technology, North Highland
"Visionary. Strategic thinker. Industry expert. Strong leader...We have referred her to may of our clients. The response is unanimous: Stacy is a bankable asset and an absolute pleasure to work with. I agree."
- David Taylor-Klaus, Co-Founder of Digital Positions
"Stacy's leadership has been marked by her ability to bring together a diverse group of stakeholders and build consensus around key decisions...her commitment has been transformative."
- Greg Hill, Executive Director of Aurora Day Camp
"Stacy was able to add clear and measurable improvement over our best effort...(she's) hardworking, ethical and takes the long, strategic view."
- Kim Miller, CEO & Founder of Bankers Exchange
"Stacy single-handedly made me a believer in marketing! Prior to having Stacy join our team, we wasted a great deal of time and money...with little to no results. Stacy takes a very practical, data-driven approach to everything she does."
- Chris Hermann, MD, PhD, Founder & CEO of Clean Hands - Safe Hands
"Stacy listens to the market, customers, peers, and to her sales counterparts. She asks the right questions to uncover needs and discover opportunities. Stacy is action-oriented. After taking the time to understand, she puts that understanding into action to position the company's products and services to create customer value."
- Berkley Baker, Vice President of Sales of Clean Hands - Safe Hands
"Stacy is an exceptional leader who brings out the best in the whole team...Stacy combines tactical expertise with strategic vision. She has a natural ability to see the big picture and connect the dots across teams and initiatives, driving both collaboration and results."
- Madison Pittman, Director of Sales & Marketing of Clean Hands - Safe Hands
"Stacy continues to be one of the most dedicated and knowledgeable people I know in the business world."
- Jake Aull, Founder of ZenFires Digital Marketing
"Stacy is a consistent voice of reason and wisdom in a very misunderstood art and science."
- Todd Miechiels, Co-Founder of Medium Blue